The past few years have shown us that health emergencies can arise suddenly, disrupting businesses and communities without warning and in ways we never expected. As new threats emerge and policies evolve, enterprises should rethink their preparedness strategies to ensure they can respond swiftly and effectively. In this dynamic environment, organizations must proactively adapt to this new reality and become more self-sufficient.
A White House order titled “Achieving Efficiency Through State and Local Preparedness” issued March 18, 2025 represents a major shift in how the U.S. government approaches disaster preparedness and response. This directive emphasizes state and local government-level responsibility and efficiency and suggests that the federal government will reduce its direct involvement in emergency planning and response, focusing instead on guiding policies. It also shifts the focus of preparedness from an “all-hazards” approach to a “risk-informed approach,” which was not defined in the order, but implies that risks can be identified in advance and serve as the basis for preparedness.
Therefore, traditional response strategies may no longer be enough. The usual sources of federal guidance may not be available during a crisis, making it essential to identify new, reliable information channels. Going forward, state and local health departments will likely be the key sources of information and guidance during an emergency. Organizations may need to rely heavily on their own plans, stockpiles, personnel, and established local networks when facing future emergencies, rather than expecting significant external support.
To protect employees, customers, and operations, a proactive approach that includes three key components can improve resilience:
Reliable Sources of Local Information
During a crisis, timely and accurate information is essential for making informed decisions. Organizations must identify trusted sources—such as local and state health departments, emergency management agencies, and industry-specific advisory groups—to stay updated on emerging threats. Recommendations for preparedness and response may vary by jurisdiction or state, so organizations with multiple establishments must be able to monitor information and guidance relevant to each location. Relying solely on mass/social media or sources from the last event may not be sufficient in a future emergency.
A Well-Rehearsed Response Plan
When a health emergency strikes, there is no time to waste. In addition to securing a reliable source of information about the emergency, organizations need a clearly defined and practiced plan that allows them to act immediately. This includes:
· Identifying and deploying a designated response team that can manage the crisis;
· Implementing policies and procedures to protect staff, customers, and visitors;
· Communicating regularly with staff and stakeholders;
· Adjusting supply chain strategies (as needed); and
· Protecting business continuity.
Plans should be regularly tested and updated based on real-life experiences and exercises. Untested plans increase the risk of operational disruptions.
Expert Guidance for Informed Decision-Making
Health emergencies require specialized knowledge to interpret risks, translate guidance into action, implement protective measures, and comply with regulations. Emergency responses in the future will primarily be managed by state and local authorities, with recommendations potentially varying by jurisdiction. Organizations should ensure they have access to expertise—whether through internal health and safety teams or external consultants—to guide policy decisions and response strategies. Having the right advisors can mean the difference between adequately managing the emergency and prolonged disruption.
Preparedness Is a Necessity, Not an Option
Waiting until the next emergency strikes is not an option. The handwriting is on the wall—preparedness plans need to be revisited as increased self-sufficiency will be needed. Organizations that take steps now—to establish reliable information channels, update and rehearse response plans, and secure expert consultation—will be in a stronger position to navigate future challenges.
Now is the time to assess your organization’s readiness. Is your organization prepared to respond effectively when the next health threat arises? The actions you take today will determine how well you will weather the next crisis.